![]() Kellogg partnered with Los Angeles-based Touchdown Ventures to manage the fund. Burton worked as an executive with Kellogg for 10 years prior to his new appointment. Simon Burton will helm Eighteen94 Capital as its managing director. Kellogg Company is establishing eighteen94 capital (1894) to make minority investments in companies pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends.The. “By investing directly in the most promising entrepreneurs and ventures, we can increase greatly our access to game-changing ideas and trends that could become significant sources of growth for us.” Like several of these other transaction types, vendor agreements can flow in either direction: corporations can purchase products or services from startups, or startups can buy from corporations. “As consumer preferences move toward more diverse tastes and trends, the pace of innovation in the packaged food industry continues to intensify,” said Gary Pilnick, vice chairman of Kellogg. Case Study Vendor Agreements Vendor agreements are relatively simple structures where one party buys from another. As well, the company said the fund will remain open to other companies, regardless of stage. Kelloggs worked with Touchdown Ventures in San Francisco to set up its new fund. will launch a $100 million in-house venture capital fund.ĭubbed Eighteen94 Capital, the fund aims to make minority investments in new ingredient, food, packaging and other technologies and “pursue next-generation innovation,” according to a statement.Įighteen94 Capital plans to target early stage companies with a proven track record and established revenue. Managing Director Kelloggs Corporate Venture Capital Fund, eighteen94. ![]() BATTLE CREEK - Food processing giant Kellogg Co.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |